Privacy Policy

EDTECH SOFTWARE, LLC PRIVACY POLICY

Last Updated 01/01/2017

EdTech Software, LLC (“EdTech,” “Educational Sales,” “ESCO,” “Shelf It,” “we,” or “us”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and share your personal information. This Privacy Policy applies to your use of the EdTech Services (which includes the EdTech Site, ESCO Bookstore, EdTech Store, EdTech Dashboard, and Content) and the Shelf It Application. You expressly consent to the processing of your personal information in accordance with this Privacy Policy. Your personal information may be processed in the United States or other countries, where laws regarding processing of personal information may be less restrictive than the laws in your country.

This Privacy Policy generally applies to all users of the EdTech Services or Shelf It Application who are age 13 or older. If you allow your child between ages 13-17 to use your account, we will collect information from them in the same manner as we collect information from you, as described in this Privacy Policy. You may not allow your child under age 13 to use your account unless you provide consent as described in the Children’s Privacy Policy (see below). Our Children’s Privacy Policy generally applies to such under age 13 users. If you are a School Student you should contact your school or teacher to understand your school’s privacy practices.

1. Types of Information We Collect

We collect personal information from you in a variety of ways when you use the EdTech Service and Shelf It Application.

1.1 Information You Provide to Us. We receive and store any information you provide to us:

We collect personal information from you when you create an account, such as your birth date, first and last name, e-mail address, school year, school, and gender. If you permit your child to use your account, we may also collect the birth date, school year, school, and gender of your child.

1.2 Information We Collect Through Technology. We also collect and store the following information about you automatically:

We collect information related to your use of the Shelf It Application and your Digital Content, such as your touch gestures, highlights, bookmarks, page views, and other applications you may use with the Shelf It Application. Our servers collect information related to your use of the EdTech Service, such as what web browser and operating systems you are currently using, your Internet Protocol (IP) address, the domain name you originated from, and a date and time stamp for your visit.

We use software tools such as Flash or JavaScript to collect information about how you interact with the EdTech Service, such as mouse clicks, drags, and hover-overs, response times, errors, and length of visits to certain pages.

2. Google Analytics. We currently use Google Analytics. Google Analytics collects information anonymously and reports website trends without identifying individual visitors. Please see the following links for more information about Google Analytics: http://www.google.com/privacy_ads.html.

3. KISSmetrics. We currently use KISSmetrics. KISSmetrics provides certain services to EdTech in connection with EdTech’s operation of this Site, including the collection and tracking of certain data and information regarding the characteristics and activities of visitors to this Site. Please see the following links for more information about KISSmetrics: https://www.kissmetrics.com/terms.

4. Social Networking Sites. If you create an account by logging in with your credentials from your third party account with certain social networking sites (such as Twitter or Facebook), we may receive information about you from such social networking sites, in accordance with the terms and use and privacy policy of that social networking site.

5. Public Areas and Other Sharing Features

5.1 Public Areas. We display your user name and public profile information when you post Public Content on public areas on the EdTech Service (e.g., forums, blogs, or other community features) (“Public Areas”).

5.2 Shelf It Sharing. The Shelf It Application permits you to choose to share your notes or other User Content (“Shared Content”) with other users of the EdTech Service. As you make changes to your Shared Content, any users you have chosen to share with will automatically receive updated versions of your Shared Content.

5.3 Other Users. You should be aware that when you use Public Areas, posts Public Content, sends emails or other messages to other users, or shares notes, other User Content, or statistics with other users, that information can be read, collected, used, or further disclosed by other users. We are not responsible for how other users read, collect, use, or further disclose your information.

6. How We Use Your Information. We use your personal information to:

  • create your account and identify you on our system;
  • provide you with, operate, and improve the EdTech Service and Shelf It Application;
  • respond to your requests, comments and questions and provide you with customer service;
  • provide you with contextual advertisements on the EdTech Service and Shelf It Application and perform market research;
  • otherwise support the internal operations of the EdTech Service and Shelf It Application;
  • send you e-mail notifications related to information important to you.

7. How We Share Your Information. We do not share your personal information with third parties other than as follows:

  • as described in Section 4 (Social Networking Sites) and Section 5 (Public Areas and Other Sharing Features).
  • with our third party service providers who provide support for the internal operations of the EdTech Service and Shelf It Application and who do not use or disclose personal information for any other purpose.

8. Use and Disclosure of Anonymous Information. We may also use and share aggregated or deidentified information for any purpose and in any manner. This anonymous data we share may include non-personally identifiable data that we create using your personal information by excluding information that makes the data personally identifiable.

9. Your Choices Regarding Your Personal Information. We offer you choices regarding the collection, use, and disclosure of your personal information.

9.1 Your Control of the Use of Your Personal Information. We may periodically send you free newsletters. When you receive Newsletters from us, you may “opt-out” of these emails by following the unsubscribe instructions provided in the email you receive at the bottom of the newsletter.

9.2 Changes to Your Information. You may change certain of your personal information by editing your profile through your account or by sending us an e-mail or postal mail at the address below.

10. Security. EdTech takes reasonable steps to help protect your personal information. No method of transmission over the Internet, or method of electronic storage, is 100% secure, however. EdTech cannot guarantee its absolute security.

11. Changes to this Policy. We may change this Privacy Policy from time to time. If we make any changes to this Privacy Policy, we will change the “Revised” date above.

12. CHILDREN’S PRIVACY POLICY

EdTech Software, LLC (“EdTech,” “Educational Sales,” “ESCO,” “Shelf It,” “we,” or “us”) is committed to protecting your child’s privacy. This Privacy Policy explains to parents and guardians (“you”) how we collect, use, and share personal information from users of the EdTech Service and Shelf It Application who are under 13 years old (“children”). If you are a School Student you should contact your school or teacher to understand your schools privacy practices.

EdTech is required under the Children Online Privacy Protection Act to obtain verifiable parental consent in order to collect, use, or disclose personal information from children. You may provide consent for your child to use the EdTech Service during the registration process of your account. If you provided such consent, you have agreed to the collection, use, and disclosure of your child’s personal information in accordance with this Children’s Privacy Policy.

13. Types of Information We Collect

We collect personal information from your child in a variety of ways when your child uses the EdTech Service and Shelf It Application.

13.1 Information Your Child Provides to Us. We receive and store any information your child provides to us:

  • We collect any personal information that your child includes in your child’s User Content and Public Content.

13.2 Information We Collect Through Technology. We also collect and store the following information about your child automatically:

  • We collect information related to your child’s use of the Shelf It Application and your child’s Digital Content.
  • Our servers collect information related to your child’s use of the EdTech Service, such as what web browser and operating systems your child is currently using, your child’s Internet Protocol (IP) address, the domain name your child originated from, and a date and time stamp for your child’s visit.

14. Google Analytics. We currently use Google Analytics. Google Analytics collects information anonymously and reports website trends without identifying individual visitors.

15. KISSmetrics. We currently use KISSmetrics. KISSmetrics provides certain services to EdTech in connection with EdTech’s operation of this Site.

16. Public Areas and Other Sharing Features

16.1 Public Areas. We display your user name and public profile information when your child posts Public Content on public areas on the EdTech Service.

16.2 Shelf It Sharing. The Shelf It Application permits your child to choose to share your child’s notes or other User Content with other users of the EdTech Service.

16.3 Other Users. You should be aware that when your child uses Public Areas, posts Public Content, sends emails or messages to other users, or shares notes, other User Content, or statistics with other users, that information can be read, collected, used, or further disclosed by other users. We are not responsible for how other users read, collect, use, or further disclose your child’s information.

17. How We Use Your Child’s Information. We use your child’s personal information to:

  • provide your child with, operate, and improve the EdTech Service and Shelf It Application;
  • respond to your child’s requests, comments and questions;
  • provide your child with contextual advertisements on the EdTech Service and perform market research;
  • send you administrative e-mail notifications; and
  • send you Newsletters.

18. How We Share Your Child’s Information. We do not share your child’s personal information with third parties other than as follows:

  • as described in Section 4 (Public Areas and Other Sharing Features).
  • with our third party service providers who provide support for the internal operations of the EdTech Service and Shelf It Application.

19. Use and Disclosure of Anonymous Information. We may also use and share aggregated or deidentified information for any purpose and in any manner.

20. Your Choices Regarding Your Child’s Personal Information. We offer you choices regarding the collection, use, and disclosure of your child’s personal information.